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Mynhardt is a communications architect, helping organisations consistently communicate with creativity and clarity. While great design, web and writing elements on their own make up the individual building blocks of a communication strategy, at best they give marginal support to the core message, while at worst they take away and distract from the focus.
Developing and deploying an integrated communication strategy and plan, is what gives context and meaning to the physical expressions of your message. It frames every piece of graphic, copy and online interaction into a cohesive whole, sending a singular clear and creative message.
If writing and design are the building blocks, crafting a clear strategy and plan is the foundation of your communications. You might have noticed that I keep referring to both a communication strategy and a plan.
That is because they are two very seperate tools in your communication arsenal. Understanding the similarities, but more importantly, the differences between each, will help you to conceptualise them more effectively, and commission them more efficiently in the world.
Firstly, while I understand that it might come down to mere semantics for some, we work in an industry where words matter. Taking the time to understand the need, nature and niche application for both a strategy and a plan, will make sure you can initially craft a message, and eventually create the mediums for consistent communication success.
Then, increased complexity in the areas of communication, public relations and marketing have forced the categories of a strategy and plan into two similar but seperate directions. Having a firm grasp on each will enable every serious communications architect to seamlessly navigate the nuances of the modern target audience.
Finally, as we grow deeper in our understanding of our craft, we must develop increased capacity for the subtle differences in application.
Through our work in communications over the years, we have slowly but surely figured out the differences between a strategy and a plan.
Going through the thinking process in putting our learnings to paper, has helped us in understanding it more clearly, and enabled us to develop it with more clarity. With the help of other experts and communication thought leaders, mixed in with our own experiences, here is what we have learned.
A communication strategy is a solution to move from where you are now to where you want to be — or put another way, it is what you want to happen to achieve a specific end.
A strategy is a type of solution that deals with uncertainty. It raises the probability that we will reach our destination in good form, and it does so mostly by creating the conditions that favor success.
It includes statements of intent, is purposefully unspecific, and speaks to the overall direction. A communication plan, on the other hand, deals with the specifics at hand.
It is a programme, scheme or arrangement for a very definite purpose. At its most basic, a communication plan is a written account of an intended future course of action, aimed at achieving a specific goal within a predetermined timeframe.
When comparing a strategy and a plan, we see that our strategy helps us understand what it is we want to do, and our plan lays out how we will practically go about doing it.
As you see, in the areas of communication architecture and design, being intentional with both your strategy and plan, is absolutely crucial in making sure your organisation communicates effectively [through a strategy] and efficiently [with a plan]. A strategy is about high level thinking; a plan is about ground level execution.
For the most part, a communication strategy should not be drafted by the communication team in isolation, but preferably with the close input of the top level management of an organisation.
On the other hand, the specific plans for seperate communication projects should be left to the specialists in those areas. Understanding the levels at which each of these tools gets developed and deployed, will make for healthy boundaries and a happy workforce.
Tell them what to do and they will surprise you with their ingenuity. A strategy is flexible; a plan is fixed. Whereas a strategy points us in a general direction, a plan acts as a detailed step-by-step guide.
Confusing the flexibility of a strategy with the steadfastness of a plan, will most definitely lead to communication confusion and end up derailing the whole process. Good advice would be to remind the team to hold back with the specifics when strategising, and encourage them to focus on the practicalities when planning.
As mentioned above, understanding the application of each specific action will helps us to manufacture and monitor it at the best level. Constantly remind yourself of the purpose of either the strategy or plan, so as not to get too far of course and muddy the communication waters. A strategy is ongoing until review, a plan is based on the timeframe for a specific project or season.Summary of 6th grade writing standards.
Information about test preparation and writing tests in the 6th grade. Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online.
Easily share your publications and get them in front of Issuu’s. The Difference Between A Communication Strategy And Plan, And Why You Need Both With the help of other experts and communication thought leaders, mixed in with our own experiences, here is.
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Start studying chapters 5 & 6 business communication.
Learn vocabulary, terms, and more with flashcards, games, and other study tools. Search. Varying sentence length makes writing more lively and unpredictable, keeping readers interested and on their toes. a. mixed. Characteristically, the writing process approach recognizes that there are many stages to writing and that these stages are fluid and overlapping (Bereiter & Scardamalia, ; Flower & Hayes, ; Murray, ).
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Students are taught how to share and communicate .