Increasing brand equity through viral marketing marketing essay

Viral marketing is also referred as marketing buzz often since it can also be effectively carried out by word of mouth or through extensive digital and mobile marketing. It can also assume the shapes of video clippings, ebooks, flash games, email messages or blogs having successive images or texts. The typical examples of viral marketing can be stated as the pass along based, trendy and incentive based as well as undercover. The creative form of viral marketing allows endless potential means that can be utilized successfully for mobilizing the marketing messages.

Increasing brand equity through viral marketing marketing essay

Advertising The creation of technologies such as PVRs, satellite radio and Internet ad blocking software are driving a fundamental shift in the way the public consumes media and the advertising often tied to it.

This competition, coupled with the rising cost of media buys, has caused marketers to search for an alternative means to reach the customer. Because the distribution model is free, viral can potentially be lower cost and more effective than traditional media.

Cuts through the clutter of traditional advertising, allowing marketers to effectively reach the audience. Unlike traditional advertising viral is not an interruptive technique.

Chapter 1: Introduction

Instead, viral campaigns work the Internet to deliver exposure via peer-to-peer endorsement. Viral campaigns, whether ultimately liked or disliked, are often welcomed by the receiver. The focus is on campaigns with material that consumers want to spend time interacting with and spreading proactively.

However, viral marketing by nature is often more risky or controversial than traditional marketing.

Increasing brand equity through viral marketing marketing essay

If done improperly viral marketing can backfire and create negative buzz.Viral marketing is also referred as marketing buzz often since it can also be effectively carried out by word of mouth or through extensive digital and mobile marketing. It can also assume the shapes of video clippings, ebooks, flash games, email messages or blogs having successive images or texts/5(14K).

Example Marketing Essay Free Essay Example | attheheels.com

Farquhar defined brand equity as the value which the brand adds to the product. Similar definitions were provided by researchers such as Aaker , Keller , Leuthesser , Yoo and Donthun Keller ( p.8) sees brand equity as "the differential effect of a brand knowledge on consumer response to the marketing of a brand".

Viral marketing Essay Sample. attheheels.com is the communication process for viral marketing? Is different from conventional marketing? How so?

A)The process of viral marketing includes interactions through blogs, social media focus groups, character interactions, strategic informational drops.

Increasing Brand Equity Through Viral Marketing Marketing Essay Together with a friend/business spouse, I have been developing a new concern venture for the last two old ages. We are constructing an online platform for DJs, manufacturers and record labels in the dance music industry (It is like a facebook developed for the dance music industry).

Request Article PDF | DOES FAMILY AND VIRAL MARKETING HAVE ANY EFFECT ON BRAND EQUITY? | The purpose of this study is to analyze the significance of family and viral marketing on the formation of. With consumers showing increasing resistance to traditional forms of advertising such as TV and newspaper advertisements, marketers have sought to develop alternative strategies, among which Viral Marketing (VM) is the most intriguing.

VM has become the defining marketing trend of the decade, with.

Viral Marketing to create Brand Awareness