Location and Facilities optional 1.
The goal is to accomplish this while maintaining superior service over our competitors. We can accomplish this through efficiency, company training sessions, and by concentrating on quality control.
We will emphasize our perceived competitive advantage of service, quality, and price, to penetrate the market. To accomplish this, our promotion plan will include: Public Relations We intend to have periodic meetings and training sessions teaching employees how to communicate effectively with customers on the phone, and in person.
One of our aims, in hopes of satisfying our customers, is to demonstrate alternative ways to do their printing. This should, in many cases, save them time and money. These training sessions are scheduled on the master calendar. See Supplemental Documents section for information about the company calendar.
Advertising and Sales Incentives We will develop a series of radio commercials that will be effective in exposing both companies to our market areas. We plan to have periodic promotions offering discounts or specials on various printing items i.
We will be able to determine what means of advertising will be most effective for our companies by utilizing these promotions at different intervals on various types of media.
Campaigns will be initiated at the monthly Marketing Evaluation Meeting as scheduled on the monthly calendar. Outside Sales Outside sales has been a weak area. It has been targeted as a major area of emphasis. We are presently utilizing certain employees who we feel are qualified to work in outside sales.
By readjusting production and work schedules, we are certain that the volume of business should noticeably increase for both companies. Surveys We will survey present customers and potential customers in an effort to find the weak and strong areas of our products and services.
This will be accomplished by utilizing outside sales people and the mail service. Through this survey, we should be able to gain valuable information giving us a competitive edge over our competition. Surveys are also scheduled on the master calendar. A sample survey has been provided in the Supplemental Documents section.
If the marketing goals, as outlined above, are not within 25 percent of projection by February 1,then the following strategy will be implemented immediately: Additional emphasis will be placed on outside sales by doubling our sales efforts.The Job Interview Question & Response Database includes of the most typical interview questions that you may face in your job interviews.
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